Brand Story
From Japan,
to 70 countries worldwide.
The enduringly beloved
standard.
Orient, a watch brand born in Japan, has been cherished worldwide for decades.
Pursuing high reliability and designs that harmonize with the times, it now accompanies people's lifestyles in over 70 countries.
Rooted in tradition and technology, it aims to remain a watch that enhances the wearer's individuality, allowing each person to express their true self.
Since its founding in 1950, Orient has been supported as a leading Japanese wristwatch brand through its exceptional technical prowess and unwavering commitment to detail in watchmaking.
Its passion for in-house mechanical movements, cultivated over a long history, is unparalleled, and their proven quality and reliability are highly regarded worldwide.
The spirit passed down, Looking toward the future, Continuing to evolve, Orient.
From simple and elegant designs to sporty and functional models, Orient offers a wide range of styles,
embodying the technical prowess and beauty of a “Japan Brand” in every setting.
Orient has consistently introduced new appeal for each era and lifestyle.
That spirit flows through our current lineup of products,
and will be passed on to future products as well.
We will continue to deliver special moments to the world.
